About Intense Beauté
Intense Beauté® | Pronounced Intense Beau-ty | is a virgin hair extensions and lifestyle company. We offer 100% Pure Raw Hair Extensions as well as Premium Virgin straight and curly hair textures, lace frontals, silk-based and lace closures. Our hair is of higher and longer lasting quality than other virgin hair companies. Hair provided by us can be colored, curled, or straightened as you would your own natural hair. Our hair is ideal for sew-ins and wig-making. We believe in versatility and flexibility when it comes to protective styling for personal hair growth.
Our mission is to provide our customers an exclusive, world class hair extensions purchase and brand experience. Intense Beauté believes in creating the ambiance of affordable luxury. We want everyone to have a taste of the elite high-touch, high-quality Intense Beauté lifestyle. Our name and brand comes with a higher caliber that we aim to live up to. We have taken our time to cultivate a brand that you can proudly support and tell others that you are wearing. We are for the ladies who want to feel good and look good; who are not afraid to pamper themselves every now and then.
Intense Beauté® was founded on four values that we believe in strongly.
MtrlGirl®, born Atiyah McDaniels, is the Founder & CEO of Intense Beauté, a virgin hair extensions and lifestyle company. Intense Beauté offers 100% pure virgin straight and curly hair, lace frontals, silk-based and lace closures.
Atiyah was raised in New Jersey and grew up as an only child living with her mother, who was a single parent. Growing up, she always did her own thing and never really followed the crowd. She spent a lot of time with one of her favorite aunts, who was a beautician. She always had an interest in beauty and hair, but never really pursued it until she acquired her own personal hair loss setback.
Entrepreneurship was always one of her goals, but as a young adult her other interests (such as partying, shopping, and hanging out with friends) took up most of her time and money. After five years of neglecting her calling, she finally mustered up the courage to launch Intense Beauté®.
Leading up to launching, she sourced and vetted multiple vendors testing for shedding, hair texture quality, curl longevity post processing, tangling and matting. Five months into testing, Atiyah finally found the perfect hair vendor for her customers. After selecting her vendor, Atiyah’s next step was to find the perfect name to fit her company’s mission of promoting self acceptance and self awareness to women. During the trademarking process, she stumbled upon the words “intense beauty.” After reading the words together out loud, she realized she had found her company name. To be unique, she used the French term for beauty and thus, Intense Beauté was born.
Atiyah then worked on the logistics of starting the company and finally launched in September 2016. During her pre-launch phase, she released her first ebook “MtrlGirl’s Guide To Longer, Healthier Hair”, in which she gave her personal hair growth tips that allowed her to obtain waist length hair. The book was received positively by supporters and customers.
Atiyah’s hope for the Intense Beauté brand is to see it grow and become a leading virgin hair establishment in the hair extensions industry.