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About

About

About Intense Beauté
Intense Beauté® | Pronounced Intense Beau-ty | is a virgin hair extensions and lifestyle company. We offer 100% Pure Raw Hair Extensions as well as Processed Premium Virgin straight and curly hair textures, lace frontals, lace closures and Full Lace Wigs. Our hair is of higher and longer lasting quality than other virgin hair companies. Hair provided by us can be colored, curled, or straightened as you would your own natural hair. Our hair is ideal for sew-ins and wig-making. We believe in versatility and flexibility when it comes to protective styling for personal hair growth. Our packaging is also of Luxury like no other which makes our unboxing experience one that cannot be matched

Our Mission
Our mission is to provide our customers an exclusive, world class hair extensions purchase and brand experience. Intense Beauté believes in creating the ambiance of affordable luxury. We want everyone to have a taste of the elite high-touch, high-quality Intense Beauté lifestyle. Our name and brand comes with a higher caliber that we aim to live up to. We have taken our time to cultivate a brand that you can proudly support and tell others that you are wearing. We are for the ladies who want to feel good and look good; who are not afraid to pamper themselves every now and then.

Our Principles 
Intense Beauté® was founded on four values that we believe in strongly.

  • Customer Service
  • Authenticity
  • Product Knowledge
  • Woman Empowerment
  1. Customer Service: Maintaining a level of respect with our customers is our first priority. The Intense Beauté team is always available to walk you through our website, help you understand our product lines, and make sure you make the best selection before purchasing your hair extensions.
  2. Authenticity: The hair business is a serious business and online buying can be a scary, overwhelming experience. Because of this we want to instill a level of integrity and trust in our customers. Intense Beauté vows to source only authentic virgin hair from Southeast Asia and other exclusive countries around the world that specializes in high quality hair.
  3. Product Knowledge: We value your business so we make it our mission to research, test and keep a steady progression in the quality of all the products we offer first before we release it to our customers.
  4. Woman Empowerment: A “MtrlGirl” is classified as a woman who does not take “NO” as an answer. She sets her goals to such a high standard which forces her to grow as a person in order to achieve them. We hope this message resonates with our customers because it is what we believe in.

 

About MtrlGirl

From Party Girl to MtrlGirl Inc.

Based out of New Jersey, Atiyah McDaniels is the Founder and CEO of Intense Beauté by MtrlGirl®, a virgin hair extensions, and lifestyle company.

Tired of living the party lifestyle, the CEO decided to make a lifestyle change. Taking a chance on herself, Atiyah dropped out of college in 2016 and launched Intense Beauté by MtrlGirl®. In one short year, she built the home-based business into a six-figure company.

Mompreneur. Business Coach. Author. Atiyah McDaniels has constructed a brand focused on helping women of all demographics achieve their business goals over the last three years. She is currently focused on globally expanding Intense Beauté by MtrlGirl®.